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“Dave Mcmahon and Lise Meloche continue to push the limits of training with technology by producing the best video based tools out there! Gurus of nordic skiing and trail running, they continue to generously share their knowledge and passion for endurance sports- inspiring everyone to push their own boundaries!” Ray Zahab, Ultra Marathoner
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MISSION To develop outdoor athletes. VISION We offer the perfect combination of outdoor sports to build applied core strength, cardiovascular endurance, aerobic power, agility, balance, and confidence in a pragmatic and natural environment. Our program builds power-endurance, core strength, coordination and a high-dynamic range-of-fitness within an inclusive group environment. OUR MOTIVATION AND ETHOS We are dedicated to creating significant opportunities for healthy outdoor lifestyle, promoting natural fitness, physical literacy and inspiring long-term athlete development through direct grass-roots community involvement and global campaigns for gender and age equality in sport, multilingual, multiculturalism, accessibility, science education, leadership and coaching. VALUES
OBJECTIVES
DEFINING SUCCESS We define success as:
BRAND Attributes of Distinction
Competitive Differentiator
Unique Value Proposition
Natural Fitness Lab provides expert-lead coaching for: fitness, cross-training and high-performance streams. The programs are supported by: Best-selling instructional and motivational products for fitness training, technique and sports psychology. Personal training programs are: Intelligent, sophisticated, comprehensive, pragmatic and 100% successful. Technical instruction is always: leading-edge, progressive, visionary and proven effective. Reference material is produced by an award-winning studio for sport-cinematography xczone.tv. There will ALWAYS be practices regardless of weather! -30c snowstorms, wind, ice storms, +30 etc, solar eclipses, earthquakes, solar mass ejections, bugs, Xmas, winter solstice, thunder, freezing rain, lightening, sand storms, darkness, sunshine, rain, hurricanes, local tornados, or chemical biological radiological nuclear weapons of mass destruction threats of terrorism ... especially in cases of alien invasions, the zombie apocalypse and mass extinction events. Read our coaching philosophy. Check group training at www.trirudy.com for practice times and locations. Go to our virtual club house on facebook and interact in real time. Go to a comprehensive resource library for technique and training. “From an every-man’s point of view: Whether on shoes or skis Dave and Lise will take you places you never thought you could go. You'll run farther and ski faster than you ever expected to go regardless of your age or initial fitness level. And, best of all, you'll meet new friends and have a blast doing it!” - Robert Scruton NETWORK OF EXPERTS that regularly participate in the group include: XC skiing, Alpine, Running, Ultra Running, Adventure Racing, Orienteering, Mountain biking, road cycling, cycle-cross, paddling, rowing, snowshoeing, boxing, wrestling, triathlon, swimming. PROFESSIONAL SUPPORT CREW consists of: medical doctors, physiotherapists, massage therapists, sports psychologists, exercise physiologists, biomechanical engineers, nutritionists, wax technicians, national ski reps. DEMOGRAPHICS Total number of adults in the program exceeds 1000. We have 5 instructors and 6 assistant instructors for skiing. The group contains 4 former Olympians, 16 National Team members and 5 professional athletes in a number of sports. 5% have never been on skis before 2% are recovering from injury 10% are beginners 25% are novices 60% are intermediate level 10% are advanced 5% are expert, elite or pro athletes Number of participants at a normal run varies between 20-150 people. Ages range between 16 to 65 with 75% of people between 21-45. 48% men and 52% women.
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Natural fitness labs offers:
Dave McMahon and Lise Meloche first met on the National Biathlon Team and formed a lasting personal and professional partnership centred around skiing. Lise raced two Olympic games and 200 World Cups; winning 7 medals, including four (4) Golds. Dave was Canadian National Champion, ranked 3rd in the World for summer biathlon, and represented Canada at the World Snowshoe Championships and World Loppet circuit. Dave is a pro-elite winter triathlete and trail runner. Together, Dave and Lise: wrote the cross-country ski manual; built an independent film production company; produced several award winning films on skiing; launched a skiing channel viewership of two-million subscribers; and mentored thousands of people to ski through natural fitness lab - the largest adult skiing, snowshoeing and trail running program in the country. They recently released a feature-length IMAX film in theatres called “Oxygen” about outdoor athleticism, empowered by women. Who’s Who in Canadian Sport, Volume 3 1999 by Bob Ferguson ISBN 1-894282-00-0. Read the Healthwise Magazine Article We have assembled top-talent that would make a national team envious. It is certainly the strongest support team for any adult ski or running program in North America. • Olympic Coaches and Athletes
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